In order to convey to the audience that they are watching a Horror film, there are numerous codes, conventions and themes that are repeated within the genre.
The Setting
The setting within Horror films is quite often a secluded location far from civilization where there is no one available to help the protagonist. This makes the plot more dramatic as no one is at hand to help those in danger, the killer or threat is free to kill whomever they like.
Tripping over whilst running away
Whilst running from a killer it is quite common place for the victim to trip over, this is so that we become scared for the characters life, as it's now going to be a lot harder for them to get away. This increases suspense and makes for a more exciting sequence.
The Fake Scare
Another sequence that is often used is the "Fake Scare". This is where the character is scared by something unrelated to the real threat, although suspense has been built up in order to make the viewer and the character believe it is the real threat. the fake scare can take the form of something as stupid as a friend tapping them on the shoulder or a friend jumping out at them.
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